Déan Gourmet at COMMOTION: Because Nothing Interesting Ever Stands Still

May 26, 2026 by
WJT International, Dana A. Mchantaf

 

We Brought Déan Gourmet to COMMOTION

At Market Direct Distribution, we recently participated in COMMOTION , a curated press day event organized in Belgium by MMBS. The event brought together brands, creatives, media professionals, and industry guests in an environment designed around discovery, conversation, and experience.

We chose to showcase Déan Gourmet, our Mediterranean specialty food brand, as part of this event, and it was a great occasion to introduce the brand and its products to a wider audience in a meaningful, hands-on way.


Perfect for sharing around the table. 

About the Brands Behind the Experience 

The tasting experience combined products from carefully selected Mediterranean brands distributed through Market Direct Distribution.

Déan Gourmet showcased a range of Mediterranean specialty products , including labneh, za’atar, jams, cheeses, and pomegranate molasses.

The experience was further complemented by premium ingredients from:

  • Castania Premium: adding texture and authentic roasted nut flavors to selected pairings

  • Al-Kanater Tahini: featured in our tahini-based Mediterranean preparations

Together, these products created a complete Mediterranean tasting journey centered around authenticity, quality, and versatility.

The Menu:

  • Déan Gourmet Herbal Tea: served in shot glasses as a welcome sip.
  • Dipbread with Déan Gourmet Labneh, Za'atar & Olive Oil: a classic Lebanese combination using core products from our range
  • Déan Gourmet Labneh Balls Variations : three different preparations showcasing the versatility of labneh
  • Tahini & Aubergine with Déan Gourmet Pomegranate Molasses : a rich, savory pairing from the range
  • Déan Gourmet Labneh with Déan Gourmet Rose Petal Jam: a sweeter, more delicate combination
  • Déan Gourmet Fig Jam & Déan GourmetKashkaval Sheep Cheese: a simple but satisfying closing bite

 

More Than a Tasting Event!

COMMOTION created an opportunity for meaningful conversations around Mediterranean cuisine, food culture, and premium specialty products.

For us, the event provided valuable direct feedback from guests discovering the brands for the first time, while reinforcing the growing interest within the Belgian market for authentic Mediterranean food experiences.

Through Market Direct Distribution, brands such as Déan Gourmet, Castania Premium, and Al-Kanater Tahini are available across Belgium, France, the Netherlands, and Germany.

Whether you are a retailer, distributor, delicatessen, or HoReCa professional looking to expand your Mediterranean specialty offering, our team would be pleased to connect with you.

WJT International, Dana A. Mchantaf May 26, 2026
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